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• This is
a very exciting time in our industry, full of potential growth
and new possibilities. In the past ten years, our industry has
evolved from offering simple print services such as black and
white and spot color, to providing sophisticated, graphic communications
solutions. These solutions may also include value-added services
such as one to one marketing (variable data), signs and banners,
mailing services and ad specialties. |
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• The printing
industry continues to grow as printed materials are extensively
used by businesses, organizations and the community at large.
Printing is America's third largest manufacturing industry and
employs over 1 million people in more than 35,000 establishments,
attributing to more than $160 billion in sales. The industry
continues to grow at 3-5% per year, with newer, value-added
services such as full color digital printing and mailing services
growing at 6-20% per year. |
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• Digital
printing offers numerous advantages to customers such as quicker
turnaround, the ability to produce smaller full-color, high-
quality runs less expensively, as well as customized marketing
campaigns. In fact, the retail value of digital color printing
rose to $4.3 billion in 2000, a growth rate of 1,000 percent
since 1997, according to CAP Ventures. |
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• The Internet
has significantly impacted the way our customers do business,
positively affecting their printing purchases. In fact, a recent
study by CAP Ventures indicated that in many cases, print volume
actually increases when the Internet is used for marketing and
communication. Today’s customers enjoy the benefits of
more sophisticated e-commerce technologies offered by some print
providers such as electronic file transfer, online ordering,
proofing and print management capabilities. |
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• As a result
of advanced print technologies and marketing-driven growth possibilities,
additional career opportunities have been created for those
with little or no printing experience. In addition, the print
and graphic communications industry offers longstanding career
advantages of:
> Short hours – working
only business hours Monday-Friday
> Business to business work
> Manageable account base, with
a high percentage of repeat purchases
> Often a smaller staff to manage
> Materials that will not spoil |
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NEXT > A
Valued Brand |
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