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Experience the Allegra Print & Imaging advantage!
Purchase an existing business or open a new Allegra Print &
Imaging location focused primarily on the growing digital printing
market. No matter what destiny you choose, without a doubt,
the Allegra Print & Imaging brand is uniquely positioned
to take advantage of industry and marketplace growth, while
giving you the freedom, tools and support to run the business
you’ve always dreamed of. |
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• In 1995,
based on input from its franchise members, it was decided the
company needed to establish a new brand to better communicate
its shift away from simple quick printing services to more sophisticated,
digital technologies. |
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• Using focus
group research, over 100 brand names were tested. The overwhelming
conclusion was that Allegra Print & Imaging was a name that
communicated the sophistication and the full range of printing
and graphic communications services offered. |
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• The Allegra
Print & Imaging brand was test-marketed in 1996 with
seven of the most advanced centers as test sites; both customers
and prospects readily embraced the new name and image. |
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• In 1997,
Allegra Network became the first franchise printing company
in history to successfully launch a new concept, continue to
support its original brand and sustain record sales growth.
In 2000, the corporate name changed from American Speedy Printing
Centers, Inc., to Allegra Network LLC due to the success of
the Allegra Print & Imaging brand. Currently more than 180
centers operate under the Allegra Print & Imaging brand,
accounting for more than half of the company’s system-wide
sales. |
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From changes in marketplace perceptions to sales
growth and everything in between, the following are some of
the advantages franchise members have received from transitioning
to the Allegra Print & Imaging brand: |
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Registered Trademark –
The use of our brand name, a registered
trademark. We have exclusive rights to the Allegra name as it
relates to printing, copying and design services. A competitor
cannot use it or take advantage of the goodwill that has been
generated through your business. |
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Established Brand Identity
– The Allegra Print & Imaging brand
represents sophisticated, advanced printing technologies and
consultative service. Franchise members must demonstrate an
advanced level of service and capabilities to receive certification
and authorization to market under this identity, providing a
level of trust and confidence in customers and prospects alike.
Many customers prefer to deal with a national organization that
has the ability to deliver top notch service on a local level,
as well as in other geographical areas. These customers find
great benefit in the exceptional and consistent service received
from Allegra locations across North America. |
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Progressive Marketplace
Perception – Although some locations may already
offer the latest printing technologies before transitioning
to the brand, the increased perceived ability throughout your
marketplace will dramatically change the way you do business.
Even though you have communicated your capabilities to produce
sophisticated, higher quality work, many customers and the community
at large may not realize the full color possibilities and extent
of total solutions you provide. The professional look and feel
of the Allegra Print & Imaging brand opens new doors for
you and your customers, demonstrating that your services go
greatly beyond what your previous name represented. |
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Staff Morale –
In our experience, the staff of those who have transitioned
to the Allegra Print & Imaging brand have enjoyed an incredible
increase in self-image and pride in their workplace. Franchise
members have even found it has facilitated staff recruitment
and retention. |
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Account Development –
As an Allegra Print & Imaging center, the consultative expertise
your account managers and sales professionals will provide will
help your customers every step of the way, from their initial
idea to their finished printed piece. This enhanced responsiveness
often results in greater account development, resulting in an
increase in market share. |
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Identity Materials –
The Allegra Print & Imaging brand is supported by a wide
array of identity and cutting-edge marketing materials to communicate
and your advanced services to your clients. |
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Advanced E-commerce Capabilities
– By utilizing AllegraDirect, you can provide the
latest online ordering, proofing and print management capabilities
to your best customers. |
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Value in the name –
When it comes time to sell your business, our experience has
shown that you can greater value is received as an Allegra Print
& Imaging location than as an independent business. |
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DIGITAL PRINTING:
AN EXCITING AND INVITING ENTERPRISE |
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In efforts to capitalize on the growing digital
printing, sign and mailing service demands of businesses located
in targeted markets, we have designed a new franchise opportunity
for prospective Allegra Print & Imaging owners. The Allegra
Print & Imaging Digital Print Center is a business-to-business
franchise that specializes in digital document output, copying
and graphic design, along with other business communications
services. |
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The Digital Print Centers offer a myriad of opportunities
for you as a
potential franchise member: |
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Low overhead –
Opening a Digital Print Center offers a lower investment with
minimal overhead - approximately 1,200 square feet of space
and less equipment than a typical printing business |
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Value-added services –
Your Digital Print Center may offer other growing services such
as mailing signs and banners and other total solutions capabilities
if you so choose. |
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Few employees to manage
- Digital Print Centers can be operated by as few as
two people, the owner who manages the accounts and a graphic
designer. As sales increase, additional staff and equipment
may be added to the business. |
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Small account base -
Accounts include a small base of core, repeat customers that
traditionally lead to 80% of your center’s sales. |
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Smaller, key markets -
Comprehensive research will be conducted by Allegra Network
to determine the best market for you to open a new location. |
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No printing experience required
– Because Digital Print Centers focus on the growing
segment of digital printing, this investment opportunities is
especially well-suited for entrepreneurs from a variety of backgrounds.
Those who are marketing driven, possess good business and people
skills, are interested in utilizing the latest technology, seek
the freedom of being their own boss, couples seeking dual incomes
and those looking to own a second business are especially well
suited for the Digital Print Center. |
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GETTING A
HEAD START WITH OUR CONVERSION PRINT CENTERS |
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Let Allegra Network help you purchase an existing
independent printing business and convert it to an Allegra Print
& Imaging center. With a defined market share, cash flow
and customer base, our Conversion Print Center (CPC) offers
you a distinct advantage over most start-up franchises. We have
helped our franchise members purchase over 140 independent printing
businesses over the last 10 years. Should you decide you would
like to open an Allegra Network Conversion Print Center, we
will help you find and purchase a qualified printing business,
council you on necessary upgrades, teach you how to manage the
location and provide you with ongoing operational, technical
and field support to take your printing business to the next
level.
Our CPC is a business-to-business franchise that does not require
weekend or evening hours and whose small base of core customers
traditionally lead to 80 percent of the center's sales. This
makes the CPC an easy business to own and operate.
Our traditional conversion centers offer full-service printing
and graphic communications services, including full-color printing,
graphic design, digital color printing, signs, mailing services
and more!
Our franchise opportunities will open new doors to your future!
Contact us today for more information! |
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